“People from a planet without flowers would think we must be mad with joy the whole time to have such things about us.” – Iris Murdoch


Fjura was established in 2005.

SIMONE GOOCH is based between Europe and Sydney, Australia. 


Simone and her team collaborate with the client to deliver considered, creative projects from initial conception through to production and installation. Sourcing and arranging the finest quality, seasonal blooms is at the core of Fjura’s work.